No matter how long we publish this magazine-16 years now-we constantly amazed at the number of first class resorts that are almost completely unknown outside the immediate inner circles. The power of marketing is awesome when one considers that some European resorts are well known almost on a celebrity basis internationally, while others, which may even be more attractive destinations are know primarily to European travelers, and more sophisticated voyagers from farther a field. What is it that makes a resort a superstar? Possibly even more interesting, what is it that causes a destination to fall from grace? Many do, you know. Full story